In the real Business world, reputation and trust are the key essentials for any enterprise/company to be successful. Similarly, in any kind of relationship, we form 'bridges' to connect to our subject. In this case, Public Relations is the bridge between the public and the organisation. It is a dual conduit between these two elements which allows interaction, response and influence.
As the world becomes more technologically advanced, especially through the wide usage of the internet, we often see a power shift to consumers, emerging a new form of consumerism; experience and opinions are shared among people alike to form important impressions.
With companies looking to expand, stockholding and stake ownership of the public becomes imperative for the board to consider public opinion. In order to manage this growing complexity towards marketing, Public Relations is evidently important for businesses to not only survive but to remain competitive.
I agree with your comments that Public Relations is a growing concern with stakeholders and the board of directors. This reflects the importance of Public Relations to an organisation. As such, I believe that more resources should be channelled to Public Relations. Regardless of the competency and efficiency of the higher management, an organisation is crippled without good publicity, or the more so if the public has a negative image of them. Transmission of information, comments and experiences is just a click away in modern technological era, hence organisations could put in greater effort and set aside sufficient budget to reach out to the public.
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